Presto Media is a full-service content writing and promotion company that provides tools and access to writers for a wide variety of businesses. As a promising startup with a growing base of clients, Presto Media was in a complex situation. Despite having an active and loyal base of clients, there was little structure behind their processes and no clear goals in sight.
Michael joined the team as COO and investor, providing guidance and capital to scale Presto Media. Michael used his insight and fresh perspective to establish the structure and formation of the business, which was challenging due to having owners located in three separate states. Michael also developed a new process for handling contractors and provided hands-on sales coaching to the team’s founders. The company now has a sustainable model, a new more desirable target market customer, and is goal-focused instead of task-focused with a bright future ahead.