When your company is young, you’re obsessed with survival. Every KPI you track is designed to answer one question: Can we keep going? That’s why early-stage metrics often focus on: Initial Sales—Are people actually buying? Runway—How many months of cash do we have left? Product Adoption—Are users engaging with...

In the early days of a company, everything moves fast. You’re in the trenches—closing deals, hiring team members, fixing bugs, answering customer support tickets, troubleshooting vendors, maybe even assembling the office furniture yourself. You do whatever it takes to get things off the ground. You’re not thinking...

One of the biggest myths in growing a business? That your first executive hire has to be full-time. The traditional thinking goes like this… Once your startup reaches a certain size or revenue target, you must bring on a full-time C-suite leader. Someone to “own” operations, finance,...

It might sound counterintuitive—especially to founders who’ve poured everything into building their business from scratch—but it’s a truth more CEOs need to embrace: Your job isn’t to be needed everywhere. Your job is to build something that works—even when you’re not in the room. In the early...

Revenue is exciting. It’s visible. It’s measurable. It’s often the headline in investor updates and company all-hands meetings. Revenue signals traction, validation, and potential. It’s the number everyone watches. But, here’s the problem: Top-line growth without operational support is a house built on sand. When CEOs focus solely...

Being a CEO isn’t just a job—it’s an all-consuming responsibility. The pressure to lead, scale, and make the right decisions never stops. Investors expect results. Teams look to you for direction. Clients demand excellence. And through it all, there’s the constant weight of knowing that every...

If you’re a CEO, discomfort isn’t an occasional visitor—it’s a permanent resident. Every day presents new challenges: decisions with incomplete data, difficult conversations with your team or board, and risks that could either propel the company forward or set it back. Uncertainty is the only certainty. Many...

Leadership isn’t about the hours you spend—it’s about the impact you make. In the chaos of a packed schedule, it’s easy to overlook the power of brief interactions. But the reality is, even short moments can drive motivation, productivity, and team morale. That’s where the...

Exceptional leaders aren’t defined by the answers they provide but by the questions they ask. The ability to ask thoughtful, insightful questions is a hallmark of leadership excellence. It demonstrates curiosity, fosters innovation, challenges assumptions, and empowers teams to think critically and creatively. When leaders prioritize...

Get the COO-level support your business needs to thrive.