14 Aug Chief “Insert Talent Here” Officer

CEOs: Do you have any “non-traditional” C-suite roles within your executive team?

I was thinking about this after reading an article recently on why companies increasingly need a Chief Trust Officer (CTrO). At first glance, it may seem a bit over-the-top. But, we have witnessed an expanding vocabulary for C-suite titles over the years. 

What was once a straightforward landscape populated by CEOs, CFOs, and COOs, has evolved to include a host of roles such as Chief Innovation Officer, Chief Diversity Officer, and even Chief Happiness Officer. These non-traditional titles may initially sound eccentric or redundant. Are they necessary? 

The answer is nuanced. 

All Hail the Chiefs

These positions often emerge in response to evolving business challenges and societal norms. 

✔ For instance, a Chief Trust Officer is entrusted to build and sustain trust with stakeholders. This role has gained relevance in a world where data privacy concerns and business ethics are under intense scrutiny. While some might dismiss this role as “window dressing,” many firms have found such dedicated focus instrumental in fostering transparency and accountability.

✔ A Chief Diversity Officer’s main responsibilities typically include developing, implementing, and monitoring programs that promote diversity within an organization.

✔ A Chief Experience Officer is generally responsible for overseeing all customer interactions and ensuring a smooth, high-quality customer experience across all touchpoints. As businesses recognize that customer satisfaction directly impacts revenue and brand reputation, this role has gained significant traction.

✔ I don’t really need to explain what a Chief Happiness Officer does! 

More than C-Suite Symbols 

Here’s the thing, though: Organizations must remain vigilant against the tendency to create these roles as mere symbolic gestures, rather than substantial shifts in company culture or strategy. The effectiveness of any C-level role, traditional or not, is contingent upon the authority, resources, and commitment granted to them by the organization.

Ultimately, the question isn’t whether we “need” these new roles per se. Rather, we should focus on understanding what these emerging positions signify—our businesses evolving in response to a complex world. The true measure of their value lies not in their titles, but in their ability to address the unique challenges of our times. 

Non-traditional or traditional, a C-suite position should empower its occupant to create impactful change.

If you’re experiencing some gaps in your business operations, but aren’t sure exactly what you need, I can help you work through appropriate options. You can contact me here via my website or email me directly at michael@consultstraza.com.