What the C-Suite Needs to Know About Artificial Intelligence (AI)

CEOs: Which ways, if any, are you using artificial intelligence (AI) in your business operations?

AI is a reality that has infiltrated the business world, and the C-suite needs to understand its implications. AI technologies bring opportunities for unprecedented efficiency and innovation, but they also come with potential risks and ethical considerations.

Here are some pros/cons to consider.


  • AI allows businesses to make strategic advances. 
  • Machine Learning (ML), a subset of AI, can analyze vast amounts of data, identifying trends and patterns that humans would otherwise miss. 
  • AI can help businesses enhance their decision-making, reduce operational costs, and improve customer experiences.


  • AI’s decision-making abilities also bring an increased level of responsibility. 
  • Unlike traditional tools, AI can make decisions autonomously. This ability can lead to ethical and legal dilemmas. 
  • If an AI makes a mistake, who is held accountable? If AI makes a biased decision, who is responsible?

Why Governance Is Critical

There’s also the factor of AI governance. The C-suite must ensure that the AI their company uses is fair, transparent, and accountable. They need to oversee the AI’s operations and the quality of its output, as well as ensure compliance with existing laws and regulations. 

They should also anticipate changes in the regulatory environment as more and more jurisdictions begin to legislate on AI. If you don’t have the bandwidth or knowledge to ensure governance, you could be putting your business at risk.

Investment Considerations

AI requires significant infrastructure and expertise, which makes it a considerable investment. The C-suite must understand the investment required in terms of data infrastructure, talent, and time to implement and maintain AI systems. With the projected recession, it may not be the time to go all in on AI technologies.

Also, change management is vital when adopting AI. C-suite executives should create an AI-friendly culture within the organization and effectively communicate AI’s benefits, and potential risks, to all stakeholders.

Looking Toward the Future

As AI’s influence grows, C-suite executives need to understand its strategic implications, potential risks, the need for robust governance, investment requirements, and the importance of change management. AI is an asset but it comes with its share of responsibilities and challenges. The future belongs to those who are ready to embrace it intelligently and responsibly.

No matter the level of AI you’re currently using, it’s crucial to not neglect your overall operations. If you’re experiencing gaps in performance, I can help.

You can contact me here via my website or email me directly at michael@consultstraza.com.

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